Market Research Analyst (Restaurant chain)
On behalf of growing chain of ethnic specialty, health-conscious restaurants, develops instruments and surveys to elicit customer and general public response to online and traditional marketing activities. Assembles data and performs statistical analysis of customer reactions, suggestions, and all other matters of potential use in management planning for further growth. Participates in development of marketing communications programs and content based on general knowledge of restaurant business, analysis and conclusions reached based on specific results from surveys, and industry research of competitive restaurants in Oriental ethnic and health-conscious food service sectors. Industry research to be based on such sources as academic and trade literature, review of various geographically defined areas for presence of restaurants having similar appeal, online restaurant marketing of competitors, and others as appropriate. Regularly advises management of findings and recommendations, which may include new sources of advertising online and traditional, available free or low-cost publicity from events and sponsorships, opportunities for expanded new media and social media footprint, and ultimate recommendations for establishment of new restaurants, advisable modifications of menu. As appropriate, prepares graphs, tables, and other visual aids to illustrate basis of recommendations. Works in close collaboration with Graphic Designer, especially on online marketing activities.
- Bachelor’s Degree in Marketing or Statistics
- 2 years of experience in the job offered as Market Research Analyst (Restaurant chain), OR, Marketing Communications Analyst as alternate occupation.
- Special skill set – statistical analysis and fundamentals of restaurant management, including menu planning.
Submit resume at 4017 W. Riverside Dr., Burbank, CA 91505 or email@example.com. Fine Thai Food, LLC. dba Gindi Thai Restaurant. Attn: HR.